Modern living room styled with DeWoonWinkel furniture

Elevate Your Living Space with DeWoonWinkel

Discover curated furniture, beautiful décor, and expert advice for modern homes – all in one place.

Crafting Comfort, Inspiring Interiors.
The DeWoonWinkel team posing in the showroom
About DeWoonWinkel
DeWoonWinkel BV has rooted itself in the heart of Utrecht’s thriving community, championing Dutch design, comfort, and personalized living for over eighteen years. Since opening our first store in 2006, our mission has been to make outstanding interiors within reach for every household, combining craftsmanship and warmth. Over nearly two decades, we have cultivated partnerships with top national and European brands, ensuring every product in our collection stands for quality, beauty, and durability.

Driven by a team of design enthusiasts and local specialists, we approach each home as a canvas, listening intently to our clients’ needs and ambitions. Whether it’s a family’s very first home or a cherished renovation, our seasoned consultants draw on a rich heritage of Dutch innovation: blending practical solutions with sophisticated style.

Our showroom is more than a store – it’s a space for inspiration and community. We host seasonal events, hands-on workshops, and invite customers to discover the stories behind every collection. With over 10,000 homes refreshed by our advice and 500 exclusive products curated by our team, we are proud to play a part in so many personal spaces throughout Utrecht and beyond.

We believe in accessible expertise: whether online, in-person, or via our affiliate network, every customer receives the same attentive guidance. Sustainable sourcing, fair pricing, and timeless aesthetics are at the heart of our business model. Each recommendation, from a perfectly sized sofa to a custom curtain, is made based on your life, your comfort, and your aspirations.

At DeWoonWinkel, integrity and transparency matter. We are committed to green initiatives—partnering with eco-friendly suppliers, minimizing packaging waste, and supporting circular Dutch design practices. Our staff participates in regular artisan and design trainings, ensuring you benefit from the latest trends as well as classic expertise.

With a passion for both style and substance, our ongoing mission is to craft homes where stories are made, laughter is shared, and every detail brings joy. We welcome you to be part of the DeWoonWinkel story and experience how small details can truly transform your world.
18+ Years serving Dutch households
10K+ Happy homes transformed
500+ Exclusive curated products
Martijn van Deursen, DeWoonWinkel Founder
Martijn van Deursen
Founder
"Samen maken we van elk huis een thuis."
Our Services

DeWoonWinkel is your all-in-one destination for home transformation, from shopping to setup. Our passion is to deliver more than just products—we offer a complete journey, from initial inspiration to the final flourish in your living spaces. Explore our services and learn how each is designed with care, convenience, and your personal style in mind.

Stylish armchairs and tables curated by DeWoonWinkel
Curated Furniture Sales

Immerse yourself in our ever-evolving selection of sofas, tables, beds, and chairs. Every season, our team scours Dutch and European trends to hand-pick pieces with distinctive comfort and character. Whether you desire a classic oak dining set, a vibrant lounge corner, or a modular solution for small spaces, our expert curation ensures enduring quality and elegance in every item. Enjoy exclusive access to designer collaborations and flexible delivery schedules for your peace of mind.

Interior design consultation session in progress
Home Décor Consultation

Our in-house designers listen attentively to your wishes and provide creative solutions—from space planning to mood boards. We combine Dutch practicality with a flair for style, offering both in-person and virtual consultations. Whether you’re reimagining a single room or renovating your whole house, we help you harmonize colors, arrange furniture for optimal flow, and choose finishing touches that tell your story. The consultation comes with a tailored action plan, concept visuals, and a personalized shopping list.

Assortment of home accessories displayed on a table
Interior Accessories

Discover the magic of detail with our selection of rugs, vases, lamps, wall art, and soft textiles. Our accessories collection is curated to elevate your space, bringing warmth, personality, and Dutch character to every corner. Each product is chosen for its craftsmanship and ability to complement a wide array of tastes, from Scandinavian minimalism to vibrant urban chic. We guide you in choosing accent pieces that offer comfort and spark conversation.

Custom made curtains and blinds by DeWoonWinkel
Custom Window Treatments

Enhance privacy and artistry with tailor-made blinds, shades, and curtains. Our local makers collaborate with you to select fabrics and mechanics that balance light, functionality, and sophistication. Expert measurements and installation ensure a perfect fit, and our designers advise on colors, patterns, and hardware that suit your ambience. The result? Windows that are as stunning as they are practical—made to measure, made for you.

Delivery team assembling a sofa at a customer home
Delivery & Assembly

Sit back as our logistics and assembly professionals handle everything from planning your delivery date to expertly setting up new furniture or accessories at your home. We respect your time and space, using protective gear and leaving no mess behind. Timely delivery, careful handling, and optional old-furniture removal make the process smooth and stress-free. Our team ensures that every piece is properly installed and ready for your immediate enjoyment.

How It Works
Browsing home furniture website on a tablet
1. Explore & Select
Browse our curated selection, read expert guides, and be inspired by customer spaces. The adventure starts with discovering designs you love in our digital catalog or Utrecht showroom.
Person sharing shopping link on mobile device
2. Shop or Refer
Fall in love with your favorite pieces and place your order, or share your unique affiliate link with friends, family, and your online network. Each successful referral earns you rewards—and earns them a stylish new home.
Happy customer receiving new furniture delivery
3. Delivery & Delight
Our courteous logistics team delivers and sets up your order at the agreed time, delighting you—or your referrals—with a seamless experience. See their home instantly transformed, without any hassle or stress.
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4. Earn & Repeat
As an affiliate, enjoy monthly payouts, bonus offers, and invites to exclusive collections. The more you refer, the more you earn—while friends and clients discover their dream décor.
What Our Customers Say
Affiliate Rewards: Refer & Earn

Join our affiliate community to enjoy exclusive bonuses, priority access and savings for you and your friends. Whether you’re an interior professional, a lifestyle influencer, or simply love sharing your design ideas, our program rewards your passion for beautiful living spaces. Sign up to unlock VIP treatment, generous commissions, and a vibrant community of design advocates across the Netherlands.

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Earn Generous Commissions
Get a share of every qualifying sale driven by your referrals. The more you share, the greater your earning potential. Our commission rates are among the highest for Dutch lifestyle affiliates.
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VIP Perks & Early Access
Enjoy invitations to collection previews, private sales, and seasonal events before the public. Our top affiliates receive personal consultations, gift packs, and premium customer support.
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Community Connection
Join an active network of design lovers, industry insiders, and creative minds. Exchange inspiration, attend exclusive meet-ups, and build lasting partnerships within our affiliate community.
Frequently Asked Questions
Sign up today to receive your unique referral link. Share this with friends or clients; whenever someone completes a purchase via your link, you earn affiliate rewards. Our easy-to-use dashboard allows you to track progress in real time.
Our affiliate program is currently available for purchases delivered within the Netherlands. Stay tuned as we expand our service area. For special inquiries, contact our support team.
Commission payments are processed monthly via bank transfer or PayPal, with a detailed digital statement showing all qualifying sales and accrued bonuses.
All furniture, accessories, and custom-made orders completed through your link qualify for affiliate rewards. See our affiliate guidelines for a full list of eligible product categories.
Yes, the minimum payout is €20. Any unpaid commission automatically rolls over into your next month's balance until you reach the threshold, ensuring you never lose your earnings.
Get in Touch
Questions about our products or affiliate program? We're here for you. Whether you need technical help, want to book a consultation, or are interested in becoming an affiliate, our expert team responds promptly to all requests.
Business Address:
27 Veldstraat, Suite 3B, 3511 GK, Utrecht, Netherlands
Business Hours:
Monday–Saturday: 10:00–18:00
Map pinpointing DeWoonWinkel Utrecht